The Chicago Red Stars needed a digital presence that matched the energy of the new NWSL and the passion of Chicago soccer fans. While the existing brand was strong, there was an opportunity to reboot its visual language further exploring how Chicago’s history, culture, and aesthetic could inspire a fresh, dynamic identity for the team’s website and collateral.

The challenge: Modernize and extend the brand without losing its essence, all while creating a platform for matches, news, stats, and fan engagement.

• Developed alternate color palettes and typographic systems inspired by Chicago’s urban and sports culture
• Designed poster-style layouts and modular components for flexibility and visual impact
• Developed a custom WordPress CMS
• Balanced creative exploration with the practical needs of a sports team’s digital presence

This was pure visual storytelling and a chance to merge my love for design, soccer, and Chicago.

• Created a cohesive visual system that celebrated both the Red Stars and Chicago’s unique culture
• Explored bold, flexible layouts that could adapt to everything from player profiles to matchday graphics
• Demonstrated my ability to think beyond product design, showing range in brand and identity work
• Proved that even self-initiated projects can have a professional polish and strategic intent

This project is a reminder of why I fell in love with design: the chance to tell stories, celebrate culture, and create something that feels alive. While my career has shifted toward systems and product design, visual identity remains at my core. The Red Stars work keeps me connected to the joy of pure, unconstrained creativity.