Kevin Heineman

Palette Design System

Led the creation and evolution of Ulta Beauty’s design system, building scalable foundations, components, and governance to unify the digital experience and accelerate product development.

Modernizing Ulta Beauty’s Core Shopping Experience

Redesigned Account, Bag, Checkout, and global navigation to streamline Ulta Beauty’s shopping experience, reducing friction and improving consistency across platforms.

App Redesign

Enabled Ulta Beauty’s mobile app redesign by scaling Palette–delivering updated components, tokens, and cross-team alignment for a cohesive experience.

GlamLab

Launched and maintained Ulta Beauty’s AR try-on experience by aligning GlamLab’s UI and interactions with Palette, ensuring clarity, consistency, and trust.

Digital Mirror

Designed an in-store touchscreen experience to help guests explore products and services, bridging physical retail with Ulta Beauty's digital ecosystem.

Chicago Red Stars

Explored visual identity and brand storytelling for the Chicago Red Stars, creating concepts that celebrate the team’s connection to Chicago’s culture and soccer community.

Q101 Mobile App

Created Q101’s first mobile app, establishing navigation, content structure, and a brand-driven UI—marking my transition into product design.