Product Design

Glam at Home, on the Run, or Wherever You Go.

GlamLab is a virtual makeup try-on application designed with a third party technology company and lives inside Ulta Beauty's mobile app. It uses augmented reality to allow guests to accurately see how products will look either on a set of models, or using a guest's own picture or live video.

We vetted many companies offering this type of tech, and made our decision based mainly on realism. It was very important to us that this would be an accurate portrayal of each of our products and not just a fun filter to play with.

Due in part to going with a smaller startup for the technology, we were eventually able to acquire them and bring them in house. This allowed us to continue to refine, improve, and add functionality to GlamLab.

This project was a great first step in Ulta Beauty's Digital Innovation roadmap and has proven invaluable in recent months with the COVID-19 pandemic as our world is changing.

GlamLab Virtual Makeup Try On.
GlamLab Photo Selection.
GlamLab Virtual Makeup Try On.
GlamLab Product List.